Siren Couture was born out of necessity and a passion for uniqueness. Cassandra Fiona Houck, the Ms. Universe 2023-24 Grand Queen Title Holder, founded the brand after experiencing firsthand the challenge of finding a standout bikini for the Ms. Universe pageant. Required to wear a solid red bikini and coverup, she found that the available options were generic and uninspiring. Knowing that other contestants were likely to choose the same designs, she decided to create her own.

Hours of hand-stitching and sewing intricate details resulted in a one-of-a-kind couture bikini that dazzled the judges and set her apart from the competition. Cassandra's unique bikini not only helped her win the title but also sparked the creation of Siren Couture—a brand dedicated to offering women exclusive, handmade swimwear that exudes luxury and individuality.